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LakaiFlow Business Development
CRM & SALES

How to Build a Simple Sales Pipeline for Your Business

A step-by-step guide to building a simple, effective sales pipeline.

6 min read · Published August 22, 2026
CRM Pipeline
New Lead
Contacted
Qualified
Booked
Won

What Is a Sales Pipeline?

A pipeline is a visual way to track where each lead is in your sales process. It helps you see what needs attention and predict what may close.

A Simple Set of Stages

  • ✓New Lead — just captured
  • ✓Contacted — first conversation started
  • ✓Qualified — needs confirmed
  • ✓Appointment Booked — a meeting is set
  • ✓Won — the deal is closed

Making It Work

Keep stages simple at first. Move leads across as they progress, and use automation to trigger follow-up at each step so nothing stalls.

LakaiFlow Tip

A pipeline is only useful if you keep it updated. Automation that moves leads automatically reduces manual upkeep.

Could Your Business Benefit From Better Automation?

Book a free LakaiFlow demo and we'll help you identify where automation and better follow-up could fit into your current business processes.

Book a Free Demo