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MARKETING

Email vs. SMS Follow-Up: When Should Your Business Use Each?

Email and SMS each have strengths. Here is when to use each and how to combine them.

5 min read · Published August 28, 2026
Email & SMS
Email
SMS
Monthly newsletter
Opened
68%
Replied
12%

When Email Works Best

Email is ideal for longer messages, newsletters, detailed offers, and content that does not need an instant reply.

  • ✓Newsletters and educational content
  • ✓Detailed promotions and offers
  • ✓Receipts and documents

When SMS Works Best

SMS is best for short, time-sensitive messages that need attention quickly.

  • ✓Appointment reminders and confirmations
  • ✓Urgent updates
  • ✓Quick follow-up after an inquiry
Good to Know

SMS availability varies by country and provider. Always ensure you have permission to message a contact.

Using Both Together

Most businesses benefit from both. Use SMS for speed and email for depth, and let automation send the right message on the right channel at the right time.

Could Your Business Benefit From Better Automation?

Book a free LakaiFlow demo and we'll help you identify where automation and better follow-up could fit into your current business processes.

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